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Home / The Key To Success – FOCUS

The Key To Success – FOCUS

The best advice I can give to anyone starting out marketing online, is to focus on one method until you have success with it. Or at least after giving it your absolute best effort, you just can't make it work for you, then and only then move on to something else. The biggest problems I see with aspiring marketers is focus and mindset.

I have been an Internet Marketer for over 10 years and this is how I make a living today. I've seen it all and probably tried most of it. I did the same thing most people trying to make money online do. I jumped from thing to thing to thing never getting any traction. It's like to old Chinese proverb... "The man who chases 2 rabbits catches none". Meaning, FOCUS on one thing at a time.

There is no quick and easy money online until you are an established marketer. There is no magic software or easy methods. Anything worthwhile requires effort. The only place success comes before work, is in the dictionary.

The first step is to find a sub niche inside of a wildly popular hot niche, that aligns with your personality and life experiences, and focus all of your energy, time and effort to making that successful. If you're not already an expert on something, find something you can become an expert in and make that your driving focus. Don't move onto another project until the one you're working on is finished and making you money.

Stop Buying and Start Selling!

No one ever makes money buying more stuff. All of those software products in the Internet Marketing  world should be like tools in a mechanic's toolbox. It's not the tools that make a great mechanic, a great mechanic, is made by his skills and knowledge. The tools when properly used, make the job easier and faster but there is no tool that will shovel money into your bank account on autopilot.

There are a lot of shiny objects in online marketing. What I mean by shiny objects are training courses and software that sound so good but distract you from what should be focused on. My rule of thumb is I won't buy a product or training unless I know it will help me accomplish something in my business right away or at least within the next 30 days. If it can't pass that test, then no matter how great it sounds, I pass on it.

Always strive to follow through and finish what you started before trying something else. When people jump from one product or method to another without completing what they have already started, we call that Shiny Object Syndrome (SOS).

We get distracted by this method or software that sounds irresistible, only to realize it requires something else and something else which requires more something elses and it just never ends unless you put an end to it. When you do this you're back to chasing rabbits again.

So please focus on one method and get it successful before moving on to the next. Stop listening to 10, 20, 30 plus people telling you to buy this and that to be successful. They're like carnival barkers at a fair. Find just a few people to follow who are successfully doing what it is you are interested in and unsubscribe from the rest.

Set Goals

Set goals that are long term such as where do I want to be in 5 years? Then create a plan to get there by setting shorter term goals. So let's say in 2 years I want to make a job replacing income of $100,000 a year. That means I need to make a net income of at least  $8,333 a month or $1,923 a week or $275 a day. So every day you want to try and make at least $275 to achieve that goal of $100,000 a year.

Obviously you won't make those exact figures every day, week, month or year, but that is what you are trying to accomplish on average. To make that happen you will need to find a business model that you can exploit to reach that goal. It's really not that difficult if you learn to focus on those things that will generate income without distraction.


I hope what I have said here makes sense to you. I wish when I had started out online long ago, someone would have told me what I'm telling you. It would have saved me a lot of money and time, rather than floundering around for so long and I would have been much closer to my goals much sooner.